Jared Kohn

darling brew

The exciting part of branding our beer

When we got to the exciting part of branding our beer, we wanted to create a contemporary look. We scoured through the flora and fauna of the area, as well as the geographical features. We kept on coming back to the tortoise and on doing some research we learnt of the geometric tortoise which was not only endangered but it was endemic to the Western Cape too.

From there we started playing with words and ‘slow’ struck a chord with us. We knew we didn’t want to use premium beer, handmade or craft beer; we wanted something more meaningful than that. One night after far too much red wine ‘slow beer’ was mentioned and scrawled down amongst our many ideas.

Waking up to our notes we realised that ‘slow beer’ was it. ‘Slow Beer’ is not only the name of our first beer, it is our philosophy, encompassing all of our beers, highlighting their slow fermentation process and why people should choose it over mass produced beer. It has also got the minds wondering ‘what is slow beer?’